Masskara Wall
Bacolod’s Flourishing Legacy: The Grandeur of Megaworld’s The Upper East Masskara Wall
Embark on a journey into the heart of artistic enchantment at Megaworld’s The Upper East, where a symbol of hope and unity unfolds in the form of the iconic Masskara Wall. Nestled within this picturesque haven, McDonald’s stands adorned with the largest Masskara wall installation in the country, standing at an impressive 5 x 4.75 meters. This monumental masterpiece has transformed Bacolod City into a must-visit destination, where the vibrant culture of Negros Occidental comes to life.
Masskara Wall: A Tale of Unity and Resilience
Crafted with meticulous attention to detail, the Masskara Wall, a durable fiberglass masterpiece, took an impressive 95 days to complete. Unveiled alongside the opening of McDonald’s The Upper East and in sync with the renowned Masskara Festival in Bacolod City, this iconic artwork symbolizes the unity between Megaworld, the province of Negros Occidental, and Bacolod City.
Symbolism Behind the Masskara Wall: Blooms of Unity and Resilience
As you approach the Masskara Wall, you’ll be captivated by its garden-themed design, portraying The Upper East as a vibrant gathering place. Amid the challenges of the pandemic, the wall pays homage to the plant community that played a crucial role, becoming a symbol of resilience and determination. Fruits adorning the wall signify a bountiful harvest and a hopeful future for every Negrense, embodying their strength to rise above adversity.
The three giant masks at the heart of the huge art piece, adorned with colorful flowers, radiate a happy disposition and a hopeful spirit. Beyond concealing negativity, these masks represent the community’s faith, goodness, and aspirations for a brighter tomorrow. Peer through the eye and mouth openings of the largest mask to witness floral motifs embodying the essence of Bacolod’s vibrant culture.
Distinguished Presence of Bacolod LGU and Megaworld Executives
The unveiling ceremony witnessed the esteemed presence of key personalities from the Bacolod Local Government Unit (LGU) and top executives of Megaworld, adding a touch of prestige to the event. Their collective support and involvement underscored the significance of this statement piece as a cultural landmark within The Upper East enclave.
While the First Lady of the Philippines, Mrs. Liza Araneta, and her son were unable to attend the initial unveiling, their subsequent visit to the place on a separate occasion added an extra layer of distinction to this cultural masterpiece. Mrs. Araneta’s presence highlighted the enduring impact of the Masskara Wall, further solidifying its status as a must-visit destination in Bacolod.
The Artist Behind the Masterpiece: Jojo Vito
Crafted by the skilled artist Jojo Vito and his team at Jojo Vito Designs Gallery and Garden, the Masskara Wall is a testament to artistic brilliance. With over 25 years of experience in mask-making, home furnishing, and decor, Jojo Vito’s outstanding designs have earned him recognition as the DTI’s SME of the Year.
Beyond his artistic pursuits, Jojo Vito is a mentor, management consultant, and passionate travel blogger. As a part-time faculty member of the University of St. La Salle Bacolod, he imparts his knowledge to aspiring entrepreneurs.
In conclusion, the Masskara Wall at Megaworld’s The Upper East is more than a mere artwork; it is a symbol of hope, unity, and resilience. It represents the indomitable spirit of the Bacolodnons, their unwavering faith, and their aspirations for a brighter future. Immerse yourself in the vibrant culture of Bacolod City—visit The Upper East and witness the magic of the Masskara Wall, where Bacolod’s legacy blossoms before your eyes.
