#MarketingHacks: Strategies and Execution
The La Consolacion College Bacolod School of Graduate Studies and Continuing Education in partnership with Intraspec Management Consultancy will be offering a public seminar entitled “#MarketingHacks: Strategies and Execution” . The seminar, which will be conducted in 5 Fridays will deal with the four (4) major topics as follows :
Module 1. Top of Mind Branding, September 2
Does your brand come to mind when a customer is asked an unprompted question about an industry or product? A strong brand is capable of putting across your company’s mission and vision —and it will have the ability to color perceptions of your business. Even so, without a solid branding strategy designed to put your brand top of mind, that brand will not only fail to reach where you want it to be, it will suffer from a grave lack of brand awareness.
Module 2. Engaging the Influencers (dealing with the bloggers and maximizing social media), September 9
Bloggers,Instagrammers, Facebook and Twitter users and even highly specialized digital journalists have succeeded in building followers and credibility completely within the digital world, which today gives them a high level of influence perhaps greater than the traditional media. “Engaging the Influencers” will help you improve your own social media presence and maximize the existing Influencers to help you encourage engagement within your online communities, whether on blogs, your Facebook page or your own site, by promoting the services or products you sell.
Module 3 .Event Organizing with Limited Resources (one-man event organizing for small businesses), September 16
Live events might seem old-fashioned in an increasingly virtual world. However, they can still provide a potent and efficient way to improve client relationships, build loyalty, strengthen your reputation, and create a buzz around your products or services. Due to a limited budget, most entrepreneurs and marketing executives are forced to run a corporate event without the help of a professional event organizing group.”Event Organizing with Limited Resources”, will give you practical tips and tricks in managing your own corporate events like press conference, ribbon cutting , product launching,etc.
Module 4. Delighting the Customer (proactive customer service), September 23
As a customer facing countless brands in a highly competitive market, what yields you the cutting edge over others? What is it that makes customers take you every single time over other rivals?
From a technical and product perspective, there can be a lot going well for you, but on an emotional level – when dealing with customers – you’ll have to work on relationships, build solid, deep-binding ones. But then can you not only generate repeat customers but also create loyal evangelists. So, how will you exactly ‘work’ towards achieving this? Simple. Delight your customers!
The seminar will culminate with the presentation of new marketing strategies (October 7) designed by the participants as a product of the workshop.
#MarketingHacks: Strategies and Execution Seminar-Workshop will be held at the Negosyo Center, Kadiwa Building in Bacolod City and will run in four Fridays of September (2, 9, 16, 23) with a closing session for the outputs on October 7, 2016.
Register Now to avail the discounted rate of 5,000 pesos from the regular fee of 6,500 pesos. Early bird rates apply until August 26, 2016. To avail the discount , early registrants may give a down payment of 2,500 . The seminar fee is inclusive of lunch, snacks, materials, and certificates.
For more information, please contact 034-4349661 to 64 local 322.
MEET THE SPEAKERS:
Claire Marie Algarme
Claire has a diverse marketing experience from consumer brands to a historic hotel to international non-government organizations. She was PR Department Head of Summit Media, a publishing company in the country that has magazine titles like Preview, Cosmopolitan, Men’s Health, Candy, YES!, Entrepreneur, Top Gear, Esquire, FHM, and Forbes, to name a few, under its wing. She also served as Assistant Vice President (AVP) for Corporate Communications of the Manila Hotel. As Senior PR Manager of Strategic Works, Claire handled the marketing communications of Jollibee, BPI, Rexona, Knorr, Sunsilk, Creamsilk, TM, and New Zealand Anchor Butter. However, she considers promoting non-profit organizations as her marketing challenges and fulfillment. She was Executive Director of the Dr. Pablo O. Torre Foundation, Inc., Resource Mobilization Manger of Hands On Manila, and Corporate Communications Head of Habitat for Humanity Philippines, wherein she was seconded to Habitat for Humanity Indonesia for almost a year.
She graduated with a Bachelor of Arts in Broadcast Communication at the University of the Philippines. She took a Masters in International Relations course in the same university.
Claire currently lectures at the ETEEAP of LCC-Bacolod School of Graduate Studies and Continuing Education. With her passion for writing, she was a Senior Writer at the Singapore-based BizNewsAsia magazine and was a contributor to many travel magazines both here and abroad. She is a columnist for Sun.Star Bacolod and now writes as a freelancer at Upwork. Her blog is http://firsttimetravels.com and you can follow her as @firsttimetravel on Twitter and Instagram.
Jojo Vito, PhD
Jojo has numerous academic achievements under his wing: a Doctor of Philosophy (PhD) degree in Business Administration; a Masters in Business Administration (MBA); completed academic requirements for a Masters in Public Administration (MPA); and two baccalaureate degrees, namely, Bachelor of Science in Psychology and Bachelor of Science in Business Administration.
He completed his Advance Leadership Course from Haggai Institute, Chiang Mai, Thailand. He held top leadership posts in several professional organizations such as the People Management Association; Toastmasters International; and Philippine Society for Training and Development (PSTD). He was ANP’s Vice President for Marketing and presently the Vice-President for Advocacy. As an entrepreneur, he runs his own souvenir, furniture, and home styling business, the JOJO VITO DESIGNS GALLERY. He also has his own consultancy firm, INTRASPEC Management Consultancy, wherein he conducts training programs for various companies in various places around the country. He held vast corporate experiences in managerial positions. Jojo is also a graduate school professor at LCC-Bacolod under the MBA Program. He is an active social media personality who has three blogs: the happy trip.com; jojovito.ph; and top in my list.com
